Strengths and Weakness of the E-tools Used

Strengths and Weaknesses of the E-Tools Used

Strengths of Twitter

·         Instant customer feed back

·         The ability to promote and test new products

·         To organise and create events online

·         Retweeting is great as people outside your normal customer base, can see your promotional messages.

Weaknesses of Twitter

·         You may not be able to get you point across as you only have 140 characters to work with

·         Competitors can research your company by following you

·         If you open an account on Twitter and don’t use it, Twitter will close the account

Strengths of Facebook

·         It’s able to create Brand awareness

·         Instant customer feed back

·         The ability to recruit staff

·         To gather personal information about its users, so business can target advertising to specific users by Age, Location, and Certain Interests etc…

Weakness of Facebook

·         People taking other peoples identity, also known as “Catfish”

·         Cyber Bulling is a huge problem at the moment among students in schools and in the work place

·         Employers can look at your profile, to find out more about you and this could lead to you not getting the job.    

   

Strengths of LinkedIn

·         Membership is free and you can create a profile about yourself, work experience and your qualifications

·         You can build up a network of contacts in the area that you’re interested in 

·         You can get expert advice from other business people

·         Great for recruiting staff

Weakness of LinkedIn

·         The main weakness of LinkedIn is that it can be slow to make connections in the area that you would like. It won’t happen overnight. It could take anything from a few weeks or months depending on the area that you are interested in and how often you use LinkedIn.

Strengths of Youtube

·         Its free to create an account

·         You can share videos amongst friends

·         Business can promote and advertise their products 

·         Business can get instant feedback after they promote their product

Weakness of Youtube

·         Youtube have no control of what types of videos are uploaded and created people

·         Youtube also puts a limit on lengths of videos and sometimes possibly even quality.