Strengths and Weakness of the E-tools Used

Strengths and Weaknesses of the E-Tools Used

Strengths of Twitter

·         Instant customer feed back

·         The ability to promote and test new products

·         To organise and create events online

·         Retweeting is great as people outside your normal customer base, can see your promotional messages.

Weaknesses of Twitter

·         You may not be able to get you point across as you only have 140 characters to work with

·         Competitors can research your company by following you

·         If you open an account on Twitter and don’t use it, Twitter will close the account

Strengths of Facebook

·         It’s able to create Brand awareness

·         Instant customer feed back

·         The ability to recruit staff

·         To gather personal information about its users, so business can target advertising to specific users by Age, Location, and Certain Interests etc…

Weakness of Facebook

·         People taking other peoples identity, also known as “Catfish”

·         Cyber Bulling is a huge problem at the moment among students in schools and in the work place

·         Employers can look at your profile, to find out more about you and this could lead to you not getting the job.    

   

Strengths of LinkedIn

·         Membership is free and you can create a profile about yourself, work experience and your qualifications

·         You can build up a network of contacts in the area that you’re interested in 

·         You can get expert advice from other business people

·         Great for recruiting staff

Weakness of LinkedIn

·         The main weakness of LinkedIn is that it can be slow to make connections in the area that you would like. It won’t happen overnight. It could take anything from a few weeks or months depending on the area that you are interested in and how often you use LinkedIn.

Strengths of Youtube

·         Its free to create an account

·         You can share videos amongst friends

·         Business can promote and advertise their products 

·         Business can get instant feedback after they promote their product

Weakness of Youtube

·         Youtube have no control of what types of videos are uploaded and created people

·         Youtube also puts a limit on lengths of videos and sometimes possibly even quality. 

Characteristics of the Web as a Marketing Medium

Characteristics of the Web as a Marketing Medium

The potential for using the web as a marketing medium is vast. There is access to a much larger audience on a world wide scale. Through E-tools, we are not only able to capture a larger audience but also monitor and analyse our marketing and research. This makes the web a unique and powerful marketing medium. 
There are a range of media that are utilized in marketing online. This makes engaging people with the marketing message very effective. This is done through outlet such as:
Facebook, Twitter, Pinterest, Youtube and many more.
 Advertising through social media, blogs and websites can all be done cheaply and effectively. You can show feedback from customers and can see exactly how many people have viewed and opened an e-newsletter.

Access 24/7

The internet is available, any time day or night. This is great, as you can keep in contact with family and friends worldwide. Even with different time zones, thanks to the internet, people in Ireland can agree to skype, with a friend in Canada at a certain time which suits them both.  From a business point of view, customers have the ability to purchase products online outside the normal business hours of a store 9am-6pm.   

Fast and Reliable

The internet is the fastest and most reliable way of getting information now a days. All it takes is a click of a few buttons and all the information that you were looking is there for you in a matter of seconds.

Viral Marketing

Viral Marketing is the fastest way to pass on information about a product or a message. It must be very creative, amusing or a bit different for it to go viral.

Wide Audience

The internet is the best place for a business to reach a lot of people, then the traditional style of advertising. People now have access to technology, such as computers and smartphones, so business can reach them anytime day or night.

Global Nature

Global Nature is great, as instant knowledge is available to everyone, anywhere in the world at the same time.

Control

You have total control of your own website. You can monitor your website by what you put on it and make any changes, if needed, right away.

Taylor your website

You can taylor the website to suit the audience you are trying to reach, depending on the product you want to market.

Feedback

One of the best things about marketing online, is that you can get instant feedback from customers. You can do this by creating questionnaires or creating an incentive for customers to see how they feel and react to the product in question. You can monitor all their responses and create a vodcast to show the positive feedback.

Interact With People

You can interact with people worldwide through the internet. In business you can connect with eachother 24hours a day by holding meetings through video conference on a regular basis. Also, with a lot of people having smartphones now, it’s a lot easier to keep in contact with people, while you’re on the go, anytime of the day or night.

Search Engine optimisation

Google would be one of the most popular search engine out there. It uses formulas and mathematical algorithms to analyse any questions or queries that have been asked. They use this to provide the right webpages to answer any queries or questions, by putting the webpages on to the first page of results for any relevant search.

Demonstrate your Product

You can demonstrate your product by a vodcast. This is becoming popular for business at the moment as it’s great for demonstrating the product or service in question.

Search Engine Marketing

Search engine Marketing is based on Pay per Click. This means that the company will pay when a user clicks an ad and then directed to your site. Google Adwords is where you bid for your keywords against other companies and advertisers. When users use those keywords, the ad will appear next to the search list. 

Google Analytics

Google Analytics is used by companies to give them information about people visiting their sites. They can see how long they stayed on the site and what keywords people are using to find your site in the search engine. They can also find out which pages in your site received the most traffic.