Characteristics of the Web as a Marketing Medium
The potential for using the web as a marketing medium is
vast. There is access to a much larger audience on a world wide scale. Through
E-tools, we are not only able to capture a larger audience but also monitor and
analyse our marketing and research. This makes the web a unique and powerful
marketing medium.
There are a range of media that are utilized in marketing online. This makes engaging people with the marketing message very effective. This is done through outlet such as:
Facebook, Twitter, Pinterest, Youtube and many more.
Advertising through social media, blogs and websites can all be done cheaply and effectively. You can show feedback from customers and can see exactly how many people have viewed and opened an e-newsletter.
There are a range of media that are utilized in marketing online. This makes engaging people with the marketing message very effective. This is done through outlet such as:
Facebook, Twitter, Pinterest, Youtube and many more.
Advertising through social media, blogs and websites can all be done cheaply and effectively. You can show feedback from customers and can see exactly how many people have viewed and opened an e-newsletter.
Access 24/7
The internet is available, any time
day or night. This is great, as you can keep in contact with family and friends
worldwide. Even with different time zones, thanks to the internet, people in
Ireland can agree to skype, with a friend in Canada at a certain time which
suits them both. From a business point
of view, customers have the ability to purchase products online outside the
normal business hours of a store 9am-6pm.
Fast and Reliable
The internet is the fastest and most
reliable way of getting information now a days. All it takes is a click of a
few buttons and all the information that you were looking is there for you in a
matter of seconds.
Viral Marketing
Viral Marketing is the fastest way to
pass on information about a product or a message. It must be very creative,
amusing or a bit different for it to go viral.
Wide Audience
The internet is the best place for a
business to reach a lot of people, then the traditional style of advertising.
People now have access to technology, such as computers and smartphones, so
business can reach them anytime day or night.
Global Nature
Global Nature is great, as instant
knowledge is available to everyone, anywhere in the world at the same time.
Control
You have total control of your own
website. You can monitor your website by what you put on it and make any
changes, if needed, right away.
Taylor your website
You can taylor the website to suit
the audience you are trying to reach, depending on the product you want to
market.
Feedback
One of the best things about
marketing online, is that you can get instant feedback from customers. You can
do this by creating questionnaires or creating an incentive for customers to
see how they feel and react to the product in question. You can monitor all
their responses and create a vodcast to show the positive feedback.
Interact With People
You can interact with people worldwide
through the internet. In business you can connect with eachother 24hours a day
by holding meetings through video conference on a regular basis. Also, with a
lot of people having smartphones now, it’s a lot easier to keep in contact with
people, while you’re on the go, anytime of the day or night.
Search Engine optimisation
Google would be one of the most
popular search engine out there. It uses formulas and mathematical algorithms
to analyse any questions or queries that have been asked. They use this to
provide the right webpages to answer any queries or questions, by putting the
webpages on to the first page of results for any relevant search.
Demonstrate your Product
You can demonstrate your product by a
vodcast. This is becoming popular for business at the moment as it’s great for
demonstrating the product or service in question.
Search Engine Marketing
Search engine Marketing is based on
Pay per Click. This means that the company will pay when a user clicks an ad
and then directed to your site. Google Adwords is where you bid for your
keywords against other companies and advertisers. When users use those
keywords, the ad will appear next to the search list.
Google Analytics
Google Analytics is used by companies
to give them information about people visiting their sites. They can see how
long they stayed on the site and what keywords people are using to find your
site in the search engine. They can also find out which pages in your site
received the most traffic.
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